Hotel Managers: How to increase your guest spending
Do you have customers staying at your hotel each night, but during the day they are off dining or making product purchases at one of your competitors? Do you have convention attendees who go offsite for lunch? These are problems that many resorts and casinos have and there are tools to stop this from happening.
This problem presents itself in many geographical locations such as; Las Vegas, New York, San Francisco, Dallas and many other densely populated areas with lots of F&B and entertainment options. You may have great food and beverage concepts and awesome cuisine, service and prices, but that doesn’t do you any good if your marketing is not effective.
When speaking to effective marketing, most people think about an ad on TV, in a newspaper or on some other traditional medium. These methods are fine and dandy, but to be really effective in this modern marketplace, you must secure the next purchase upon the impression or while your hotel clerk is communicating with the guest.
Mobile SMS messaging is the key to resolving this problem. Your company has the ability to Piggy Back an SMS call to action on any existing advertising which you are currently using. This SMS (TXT) call to action will offer the consumer a special discount or incentive which can be redeemed at your facility. This also serves as an excellent measuring tool to identify how many consumers are viewing your advertisements which helps justify the existence of a particular ad which you are paying for. It also gets a specific offer to the cell phone of the consumer in which you are trying to engage with and earn business from. Once the consumer/guest has a compelling offer on their phone, they are going to be hard-pressed to leave your facility knowing they have something of value which they can recognize in the moment.
The hotel front desk is essential in securing future F&B, Retail and Entertainment business for you. When the guest arrives at you hotel prior to check in, they can be alerted via SMS when their room becomes available and they will be sent offers for your various outlets while they are still on property. Once again, it will be very hard for them to stray away from your facility once the valuable offers are sitting on their cell phone. It is important for you to work with a Mobile Technology provider who has the integration to your hotel system to allow for a seamless guest experience.
A very important piece to this particular situation is to have the ability to redeem these offers securely through the POS system. An interface to the system will prevent your special offers from being fraudulently replicated by staff members and guests while giving you, the operator, the right information to measure campaign success. Using a reputable Mobile Technology provider who interfaces with your POS system is very important to the success of your campaign and critical to the security of your finances.