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Mobile Marketing Is A Must. What About Mobile Etiquette In Business?

Mobile Marketing is a must. What About Mobile Etiquette in Business?

“Whenever people are in a situation where they’re both trying to track a social interaction they’re engaged in and track something with their cell phones, they’re engaged in a divided-attention task,” psychologist Ira Hyman says in a recent Esquire Magazine article. “What this means is that they’ll do both these things more poorly than if they did one of them. There’s always a cost for the person engaged in this multitasking. It’s going to disrupt their ability to track the conversation and their ability to use their cell phone for other tasks.”

For more, check out the companion video to the aforementioned article:

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